A sensitization Programme on the theme “Innovation and entrepreneurship in Kashmir Region: Prospects and Challenges” was Organized by steering committee of Innovation and Incubation Centre and institution Innovation Council (IIC) of Islamia College of Science and Commerce Srinagar on 26 March from 1 to 4 pm. The aim of Programme was an effort to Sensitize the students of the College about Innovation and entrepreneurship. About 250 students of the college joined the Programme in offline/online mode. The speakers included Er. Shahrukh Mushtaq is an Incubation Manager, IIEDC NIT Srinagar.2 Mr. Syed Nadeem, GM GIAN J and K. 3.Mr. Abdul Hameed, Managing Director Rahim Greens J&K., an entrepreneur and. Mueed Nisar is an 11th standard student, an innovator. At the end of the session the question answer session was held in which students raised very pertinent and challenged questions to the speakers and the same were tackled in an Innovative manner.